No matter where you are on the writer/author journey, whether you’re writing your first book, or you’ve already published 15 books, it’s never too late to think about, consider, and review “your brand”. What are you communicating to others? What do other people think of […]
How to Develop Your Brand Read More »
Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such
Top Ten Book Publicity and Marketing Mistakes Read More »
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in
Success Tips for Authors in your Home Office Read More »
Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before
Questions to Ask Yourself BEFORE Creating Video for Your Book Read More »
Some know this, but many are blissfully unaware of a wonderful book platform called Goodreads. Goodreads is a fantastic tool for promoting books, but many don’t use its best features to get the best bang from it. Well, that’s about to come to an end.
How to Crack the Goodreads Code Read More »
Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have
How To Get A Book Agent or How Does the Book Industry Work? Read More »
I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here. As always, contact information not only important, it is essential. If you want to do
Don’t Play Hard to Get with Book Marketing & Publicity Read More »
As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to
Influencer Marketing for Book and Authors: Offer Suggestions Read More »
I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you’ve identified. In today’s post, I want to break down one of those tips and give you
Influencer Marketing & Publicity: What Do You Want? Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.