Top Ten Book Publicity and Marketing Mistakes

Mistake #10: Focusing Only on the Numbers We’ve talked about this before, quite recently, in fact. Focusing only on platform numbers creates desperation; An obvious neediness that causes others to avoid you like the plague. Remember, whatever your numbers are, there really is no such thing as a small audience. While it’s true other authors…

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Success Tips for Authors in your Home Office

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought…

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Questions to Ask Yourself BEFORE Creating Video for Your Book

Video is becoming more and more popular all the time. Whether you’re creating a book trailer (which we talked about here), or you’re designing video snippets geared toward capturing the interest of your potential readers, there are a few things you should ask yourself before you begin creating the content.   You see, I am…

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How to Crack the Goodreads Code

Some know this, but many are blissfully unaware of a wonderful book platform called Goodreads. Goodreads is a fantastic tool for promoting books, but many don’t use its best features to get the best bang from it. Well, that’s about to come to an end. I had the privilege of interviewing Michelle Campbell Scott when…

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How To Get A Book Agent or How Does the Book Industry Work?

Whether you are a published author or simply thinking about writing a book, the question on whether to have an agent secure a publishing deal for you, or if you should self publish always comes up. Before making an informed decision, it’s helpful to have more information about it.   To that end, I conducted…

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Don’t Play Hard to Get with Book Marketing & Publicity

I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here.   As always, contact information not only important, it is essential. If you want to do media interviews, make it easy for journalists, reviewers, editors, producers,…

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33 Powerful Tips to Max Your Radio & Podcast Interviews

As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the author have to know how to deliver during that interview…

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Influencer Marketing for Book and Authors: Offer Suggestions

A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to eat a wee bit more than usual, it really is…

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