Not long ago, I worked one-on-one with an author who reached out for media training. She told me right up front, “I don’t think I’m ready. I’m not polished enough for interviews.” Fair enough. Many authors feel this way. But within minutes of talking with […]
You’re More Ready Than You Think Read More »
Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He was smart, articulate, and exuded incredible energy. There was no
How to Keep the Media Momentum Rolling Read More »
Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of my authors—a smart, seasoned expert with great stories and real
What the Media Wishes You Knew Read More »
I’m in the middle of leading a media training course for the Nonfiction Authors Association and a fantastic group of authors. At the very beginning, during introductions, I asked a simple question: “What do you most want to get out of this training?” The responses
Confidence Starts Before the Camera Rolls Read More »
Several years ago, an author by the name of Allan contacted me. He had written a powerful, heartfelt book about overcoming adversity. He was smart, articulate, and deeply passionate about his message, but no matter how many pitches he sent, no one was biting. He
One Small Shift for an Author Read More »
Meet Dana. She’s an author with a powerful message—one that could truly help people. But you wouldn’t know that from the way she shows up in interviews. Dana spends her days bouncing between posting on five different social platforms, responding to email, tweaking her website,
Learning to Focus on What Matters Read More »
I remember a client who once walked out of her first TV interview feeling utterly defeated. The lights were hotter than expected, the host’s questions veered off course, and her answers—well, they didn’t quite land the way she rehearsed them. By the time she called
Becoming Fearless: Why Authors Need to Embrace Media Imperfection Read More »
Negative feedback isn’t the end—it might just be your creative breakthrough. I know this seems counterintuitive, but stay with me. Last week, I shared with you the experience of Lisa and how she was unable to keep her cool when hit with a negative book
Bad Reviews Can Be Your Superpower Read More »
A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much the book helped them. Everything we authors love! But then,
One Bad Review? Shake It Off Read More »
A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist. She turned us down. Not because the book wasn’t good,
The Power of Waiting Read More »