Several months ago, I was helping an author prepare for a live morning show. She had everything all set to go including the segment outline, key talking points, her outfit (Yes, we planned that too!). She was excited and ready to shine, and I was […]
You’re Not Being Difficult; You’re Being Clear Read More »
Not long ago, a potential new client came to me brimming with excitement. “I did it!” she said. “I got on TV. NBC, ABC, and CBS. I’m thrilled.” She showed me the clip and I must say it was polished and very professional. She delivered
When TV Fame Comes with a Price Tag (and a Warning Label) Read More »
“Here’s a Very Professional Note You Can Send…”? Um, did you mean to send that? Not long ago, I received a pitch from an author who wanted to be interviewed on the podcast I help produce. I get pitched all the time and always give
Did You Mean to Send That? Read More »
Remember this quote? “If I had more time, I would have written a shorter letter.” — Blaise Pascal Some attribute it to Mark Twain, but whether it was said by Twain or Pascal, it is so true. Writing succinctly takes time, and in the media,
Can You Say That In 10 Seconds? Read More »
Back in the day when social media first came on the scene (remember those days?), I was traveling the country speaking to groups about how to use it to promote their books and businesses. And what did I hear, over and over again? “Oh, I’ll
AI Everywhere. Help, Hype, or Headache? Read More »
I was teaching a class on how to become your own publicist—something I love doing, because I do believe it’s empowering to know how the media works and how to advocate for your own book(s). Also, it isn’t brain surgery, so why not share with
Why Being Your Own Publicist Feels Empowering—Until It Doesn’t Read More »
If you’ve been reading this blog for a while, then you know what a fan I am of book conferences. For writers and authors, there is nothing like being surrounded by your peers and industry experts to learn, grow, and make great connections, some of
4 Surprising Takeaways from the Nonfiction Writers Conference Read More »
Not long ago, I worked one-on-one with an author who reached out for media training. She told me right up front, “I don’t think I’m ready. I’m not polished enough for interviews.” Fair enough. Many authors feel this way. But within minutes of talking with
You’re More Ready Than You Think Read More »
Not long ago, I was talking with a colleague who had just helped an author land a terrific interview on a well-known national podcast. The author (Matt) nailed it by delivering a fabulous interview. He was smart, articulate, and exuded incredible energy. There was no
How to Keep the Media Momentum Rolling Read More »
Several years ago, I was on a call with a morning show producer, discussing potential guests for an upcoming segment on workplace wellness. I had a few ideas in mind, and I pitched one of my authors—a smart, seasoned expert with great stories and real
What the Media Wishes You Knew Read More »