You’ve probably heard the buzz about being a ‘thought leader’, right? But what does that actually mean for authors, and is it a goal worth chasing for you? Let’s break it down. Firstly, what’s a
As authors, it is important to be looking for ways to tie our books into the news of the day or culture trends. I am a fan of the national calendar of events. Depending on
It is January 2024, and we are well into a brand new year. Many authors have made New Year resolutions committed to promoting their books. And this is a good thing. There is something about
January is all about new beginnings: new habits, new resolutions, a new you, and new strategies for your book that work. As an author looking for visibility for your book, your ability to build relationships
In the dynamic realm of writing, speaking, and entrepreneurship, gaining media exposure for your book and your work is a pivotal step towards establishing authority and expanding your influence. As an expert, speaker, coach, or
As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept,
People celebrate the holidays in different ways, and we honor them all. My family and several on my team celebrate Christmas, so the image above is a favorite picture from our tree. May you, your
In today’s digital age, home studios have become an essential component of an author’s office, serving not just for webinars and training sessions, but also for media interviews. While there are numerous aspects to consider
Sometimes I am asked why an author needs a publicist. I understand this question. After all, when it comes to getting publicity for your book, it isn’t brain surgery. There isn’t some graduate school one