Surprise!
A few months ago I went to the doctor for my annual physical, which was actually a year late due to pandemic restrictions. I was seeing someone new since my regular doctor decided it was
Joanne McCall
March 14, 2022
Savvy Blog
The Power of Story in Book Publicity
In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee.
Joanne McCall
March 7, 2022
Are You Feeling Lucky?
I know an author who wrote a book on organization for the home, something many of us can use. It’s amazing how quickly clutter can gather. The publication date was set for March 21st, which
Joanne McCall
February 28, 2022
Another Pair of Eyes
As I shared a couple of weeks ago, I receive a lot of pitches for both Savvy Sunday News, and the podcast I produce called Something You Should Know. Through those two offerings, a wealth
Joanne McCall
February 21, 2022
To Catch a Cop on Valentine’s Day
Valentine’s Day is here! Books on relationships are huge this time of year, and hopefully, if you have such a book, you tapped into that natural momentum and attention. If not, there are other times
Joanne McCall
February 14, 2022
Pitching: A Real-Life Example of What Doesn’t Work . . . and Why
When you hire a publicist to get you lots of media coverage for your book, there will still be times when you will have to do some pitching yourself. It is important to know how
Joanne McCall
February 7, 2022
The Month of Love for Your Book
It’s cliche for me to say “time moves fast.” We all know that, which makes it all the more important that we take action on those things we want for our books. That includes plenty
Joanne McCall
January 31, 2022
Visualization for Your Book’s Success
“How can I sell more books? How can I become an influencer? How can I build my audience? How can I make more money? How can I get on the big, national shows? How can
Joanne McCall
January 24, 2022
Careful of Shiny Objects Without Substance
I had an interesting experience this past week that I want to share with you. It will be helpful as you consider all the things you can do to market your book. I received a
Joanne McCall
January 17, 2022