Building RelationshipsMedia, Tips, Writers / By Joanne McCall / February 7, 2015 Actually, this one may be the #1 secret. The time to build relationships is before you need them. You May Also Be Interested In...Why Smaller Is Sometimes BetterTime Is On Your Side...Yes It Is.Some Hard Pills to Swallow in Book Publicity & Marketing3 Phrases That Will Stop You From Successful Media Coverage