So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days. Short answer? Everyone! So the next question is, what do you want to do and where
Work Your Way Up to the Top Tier: Part 1 Read More »
Everywhere you look these days there is something written or spoken about morning routines and how they set the tone for the entire day. I agree, and you probably do too, that how we begin our day can have a significant impact on the kind
Positioning and Uniqueness are Key Read More »
Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s
Tie Your Book into a Holiday Read More »
When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to
It’s close to accurate… I think. Read More »
It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a
Memorial Day: Strategy for Book Publicity & Marketing Read More »
When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s
Radio Tours for Book Publicity and Marketing Read More »
What do successful authors have in common regarding book publicity and marketing? One word: Action. It’s true for all well-known business people, authors, speakers, consultants, and others who are successful and have influence within their spheres. They all have this in common: Action. They take
Don’t Let Fear Keep You From Taking Action Read More »
When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about
Booking Media Interviews Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable