In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of the top concerns writers and authors have has to do […]
Frequent Author Questions Read More »
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to capture the audience with a story. They might be the
What is Your Story? Book Publicity for Authors Read More »
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or what to do once you actually land the interview. Occasionally,
Five Expressions Never to Say to the Media Read More »
Last week was a busy time presenting and attending the Nonfiction Writers Conference. An interview with Anna Quindlen kicked things off and she was incredibly inspiring. I had the pleasure of presenting on How to Conduct Your Own Podcast Tour, which was well attended. Podcasts
Radio vs. Podcasting – Similar Yet Different Read More »
When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak up to a neighbor’s door, hang the basket on the
The Merry Merry Month of May Read More »
My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and even builds your list, which will help increase sales. That
Five Ways to Increase Your Media Coverage Read More »
However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our April series on Quick and Easy Ways to Get Media
Quick and Easy Ways to Get Media Coverage: TV Read More »
The word “network” or “networking” brings up all kinds of thoughts and ideas for different people. During pre-pandemic days, physically going to networking events could be very fruitful, or they could be quite painful depending on how the individuals choose to interact. (We’ve all seen
Quick and Easy Ways to Get Media Publicity: Your Networks Read More »
Did you hear the news? Tim Ferris has been pushing this for quite some time now, and corporate America has officially gone to a 4-day work week! Really?!! That’s great! Not so fast… April fools’! Yes, April Fools’ Day is upon us. A time when
I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a
Spring Brings New Life to Your Book Read More »