When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak up to a neighbor’s door, hang the basket on the […]
The Merry Merry Month of May Read More »
My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and even builds your list, which will help increase sales. That
Five Ways to Increase Your Media Coverage Read More »
However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our April series on Quick and Easy Ways to Get Media
Quick and Easy Ways to Get Media Coverage: TV Read More »
The word “network” or “networking” brings up all kinds of thoughts and ideas for different people. During pre-pandemic days, physically going to networking events could be very fruitful, or they could be quite painful depending on how the individuals choose to interact. (We’ve all seen
Quick and Easy Ways to Get Media Publicity: Your Networks Read More »
Did you hear the news? Tim Ferris has been pushing this for quite some time now, and corporate America has officially gone to a 4-day work week! Really?!! That’s great! Not so fast… April fools’! Yes, April Fools’ Day is upon us. A time when
I love the first day of Spring! Now, granted, it doesn’t always feel like spring, but psychologically knowing that the cold, dormant days of winter will soon be behind us and new life will be all around us, is exciting. This weekend I spent a
Spring Brings New Life to Your Book Read More »
A few months ago I went to the doctor for my annual physical, which was actually a year late due to pandemic restrictions. I was seeing someone new since my regular doctor decided it was time to retire. This new doctor did all the usual
In January of 2011, my sister died of a very rare form of cancer. I often described Joyce as a cross between “Lucille Ball funny,” and “Goldie Hawn cute,” which describes her to a tee. She was an amazing artist with talent for making jewelry
The Power of Story in Book Publicity Read More »
I know an author who wrote a book on organization for the home, something many of us can use. It’s amazing how quickly clutter can gather. The publication date was set for March 21st, which is an excellent hook as it happened to be the
Are You Feeling Lucky? Read More »
As I shared a couple of weeks ago, I receive a lot of pitches for both Savvy Sunday News, and the podcast I produce called Something You Should Know. Through those two offerings, a wealth of information comes my way – both what to do,
Another Pair of Eyes Read More »