As I write this, it is my birthday! One thing about having a February birthday in addition to Groundhog Day, Valentine’s Day, and President’s Day, is that I always know it’s time to do the deep spring pruning, particularly for my roses. The calendar reminds […]
Book Publicity During the Month of March Read More »
Media Darling: Shine Through Every Interview is finished! Yippee! If you’re an author, you know how great it feels to finally get your book published. It is quite the process, and I have an updated appreciation for all the work (and emotions) authors experience to
Media Darling: Shine Through Every Interview Read More »
Last week we spent time on how to write a great book review. If you missed it, you can read about it here. Today we’re going to talk about something we’d rather not have, and that’s fake book reviews. Here’s why… If you’re an author,
Why Fake Reviews Can Hurt and How To Spot Them Read More »
As authors, we want others to review our books, but getting people to do that can be challenging. You can ask and often people will enthusiastically say “yes!” but after reminding them once or twice, it starts to get awkward. How many times can you
How to Write a Great Book Review Read More »
I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. (specific, measurable, achievable, relevant, time-bound) goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to
Why I Hate Goals: Book Marketing and Publicity Through Inspired Action Read More »
As an author, you know that the key to a successful writing career is to produce a steady stream of new and original content. Even after your book has been published, you still have to continue to produce content on social media to attract new
Authors: How to Never Run Out of Content Ideas Again Read More »
Last week, I introduced the need to take advantage the upcoming holidays. Ready or not, if you want to promote your book over the holiday season, it’s time to get on it. TV interviews are a fantastic way to get your story out there. But
Tips for Landing TV Interviews Read More »
Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re doing for the holidays. Let’s take a look at the
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors Read More »
The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some effective campaigns that will help us generate more awareness and
Publicizing and Marketing Your Book Over the Holidays Read More »
When it comes to social media, a lot of people ask me how they can use Instagram to grow their following and publicize their books. That’s what we’re going to focus on today. I don’t have to tell you that as an author, you wear
How to Use Instagram for Book Publicity Read More »