The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume […]
Embrace This Strategy for Greater Success Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »
Are you blogging, and if not, should you be? This is a great question for an author. Some say blogging is over. I don’t think so. As is true with anything, trends come and go and book promotion is no different. For a long time
Should You Be Blogging? Read More »
I hear it all the time. “I feel overwhelmed. I don’t know how to control the flood of all the information that keeps pouring over me day after day after day. How do you manage it?” I understand the problem completely. One of the key
Take Back Control of Your Days Read More »
In some ways it seems like the last year dragged by endlessly, didn’t it? Lock downs, Zoom meetings, vaccinations, election coverage, riots, etc. It was one thing after another. Yet, at the same time, I can’t believe it’s been over a year since the pandemic
The Month for May for Book Publicity & Marketing Read More »
There are rituals around every season and springtime is no exception. Some of the ways people celebrate include: Taking a walk and looking for signs of spring such as blooming daffodils and tulips Ice out! I grew up on Lake Minnetonka and every year we
Spring Clean Your Media and Digital Assets Read More »
What many authors fail to realize is that pitching, landing, and doing earned media interviews is just the first part of the equation. Then you want to leverage those fabulous interviews and features to get tons more visibility, which can then lead to many more
Publicity Coverage: What’s Next? Read More »
Spring has sprung — in the northern hemisphere anyway. Greetings to our readers in the south who are heading into fall and winter now. The past week Passover Seders were celebrated, and Easter is now upon us. However you celebrate, we’re wishing you a joyous
Spring and New Beginnings with Your Book Read More »
“The best-laid plans of mice and men often go awry.” –Robert Burns On the surface, that quote from Robert Burns sounds negative, but when you look a little deeper, there is great truth. Embracing this truth is so much better than resisting it because if
Always Have a Plan B Read More »
Today we’re covering part #3 of the Common Mistakes Authors Make, which I presented at the APSS Virtual Book Selling University on the subject of How to Get Media Attention When No One Knows Who the He** You Are. Part #1 is here, and part
More Common Mistakes Authors Make #3 Read More »