As a publicist and PR coach, the first big challenge with any book is figuring out how it is unique. After all, it comes as no surprise that there is a lot of activity in the marketplace. Many people are writing books on similar subjects,
How are Authors and Their Books Unique? Read More »
There is an old saying that “timing is everything,” and in the world of publicity that couldn’t be more true. Timing is everything, yet what I find more and more is that many people assume they know the best timing for generating publicity. Sadly, this
Timing for Authors and Their Books is Everything Read More »
An important part of your own content generation, You Media, is having a media room on your website. This is a special, defined space that features the content media would use to develop a story on you, prepare for an interview, and to share with
An Online Media Room for Authors Read More »
Books are the greatest gift of all time. Whether you love to curl up with a book on the back deck as the sun is setting in the west, or you prefer to load all your books on a digital device and consume them when
Key Questions About Finding Media Contacts Read More »
In my quest to help authors become Media Darlings, there are common questions that come up, and today seems like a good day to share some of those questions along with the answers. One of the top concerns writers and authors have has to do
Frequent Author Questions Read More »
One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to capture the audience with a story. They might be the
What is Your Story? Book Publicity for Authors Read More »
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or what to do once you actually land the interview. Occasionally,
Five Expressions Never to Say to the Media Read More »
Last week was a busy time presenting and attending the Nonfiction Writers Conference. An interview with Anna Quindlen kicked things off and she was incredibly inspiring. I had the pleasure of presenting on How to Conduct Your Own Podcast Tour, which was well attended. Podcasts
Radio vs. Podcasting – Similar Yet Different Read More »
When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak up to a neighbor’s door, hang the basket on the
The Merry Merry Month of May Read More »
My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and even builds your list, which will help increase sales. That
Five Ways to Increase Your Media Coverage Read More »