When I ask authors who exactly their books are for, sometimes the response I get is very clear and specific and I know the plan for publicizing and marketing the book is well thought out. Then there are times when the response I hear is,
Market Worksheet: Who Needs You and Your Book? Read More »
A couple of my book publicist friends and I love to share valuable information with one another, everything from exchanging media contacts to tips and tricks on how best to promote our authors. One of the key tips that each of us shares with all
The “So What?” of Book Publicity Read More »
This past week I had the opportunity to talk to an amazingly talented woman who has a hugely successful business selling a particular type of high-end product. I don’t want to go into too much detail in order to keep her privacy, but there is
How to Brag About Yourself Without Being a Blowhard Read More »
Every industry has its share of jargon and the book industry is no different. Many authors know about one-sheets, but not all. And just like everything else, one-sheets have evolved over time, so we’re going to take a look at what makes a good one
A One-Sheet for Book Publicity & Marketing Read More »
Here it is August 2020. How is it possible that time can move so fast, yet seem to drag on endlessly? (Pandemic changes one’s sense of time, doesn’t it…) But August it is, and as we’ve discussed many times, if your book has a news
The Month of August: Your Bio Read More »
In a perfect world . . . In a perfect world: . . . you’d start your book marketing and publicity plans the moment you have the idea for the book. . . . you’d start with the big vision, pinpoint your audience or avatar,
A Perfect Book Publicity and Marketing Campaign Read More »
Language is such a funny thing because it morphs and changes, and what was once unacceptable becomes acceptable. Rules change over social groups, over time, generation-to-generation, and even within our own lives. Case in point “Irregardless” is a word now! Shocking, I know, but so
Last week we talked about the importance of body language during an interview. Because 55% of our communication is nonverbal, it means how you say something and how you look when you’re saying it matters more than the actual content itself. If you missed this
Why Body Language Matters for Authors, Part 2 Read More »
Breaking down complex information and ideas into bite-sized pieces that can be easily digested by most people is not easy. If you’re the author of a book on a topic such as science, mathematics, academic research, technology, medicine, or anything else that requires an advanced
Tips for Keeping It Simple Read More »
The story is changing daily. I know it’s hard to watch the news day after day after day about Coronavirus and COVID-19, not to mention recent breaking news stories in Minneapolis and elsewhere. Staying up on current events can be exhausting. If you’re an author
Evolving News Pitches Read More »