Every year, authors make the same mistake with holiday gift guides. They wait until the holidays. On the surface that seems right, but when it comes to media, you often have to be thinking way ahead. By November, when the stores are decorated, holiday music
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Years ago I worked with an author whose book had tremendous potential. It was smart, timely, beautifully written, and exactly what her audience needed. We had lined up interviews, crafted pitches, and were building momentum. On the surface, everything looked aligned. But behind the scenes,
The One Message Your Audience Needs Now Read More »
Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept thinking about something bigger. All year long, I talk with
Your Clear December Plan Read More »
Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting thing is that her book wasn’t about gratitude. It was
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I know. I know. It’s too early to talk about the holidays! But here’s the thing: Soon it will be too late. You know that person who hangs Christmas lights before Halloween, right? The one sipping pumpkin spice lattes while it’s still 80 degrees outside,
It’s Too Early to Talk About the Holidays! Read More »
To my wonderful readers: As we enter this season of light and warmth, I wish you a beautiful Winter Solstice, Christmas, Hanukkah, Kwanzaa, or however you may celebrate. May this time bring you peace, joy, and reflection, filling your days with love and inspiration. Here’s
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As the holiday season kicks into high gear, I can’t think of a better time to help create a little extra magic for our books. Right now, people are on the lookout for meaningful gifts, inspiring stories, and cozy reads—so let’s make sure your book
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People celebrate the holidays in different ways, and we honor them all. My family and several on my team celebrate Christmas, so the image above is a favorite picture from our tree. May you, your family, and friends experience an abundance of peace and goodwill
Happy Holidays 2023 Read More »
Happy Happy, Merry Merry! However you celebrate this time of year, I wish you peace, love, and joy. May our world feel more of this now and throughout the coming new year. And for those who celebrated yesterday, Merry Christmas! Warmly, Joanne If