I suppose I should create monthly themes for these posts and follow them to the tee so that you know exactly what we’re going to cover each week. However, it feels more natural and timely for me to respond to what I encounter around me […]
Bad Interviews and How to Avoid Being a Part of One Read More »
When it comes to doing interviews with journalists, understanding their point of view and what they need for a good story is important and helpful. When you assist them with what they’re trying to accomplish, you become even more valuable. The best part is, not
From the Journalist’s Point of View Read More »
Every industry has its own jargon and media is no different. If you’re planning to do media interviews, these terms will come up, so I thought this might be a good time to prepare you for the jargon that you will likely hear. Better to
As an author, you will work with many different professionals along the way toward getting your book published but it doesn’t stop there. Publishing your book is just the beginning. Then you have to publicize it, market it, create buzz around it, and ultimately sell
Tips for Authors Working with Producers Read More »
I watched one of the most painful interviews I’ve ever seen the other day. Painful because it was so clear the guest wasn’t ready to discuss the topic and clearly hadn’t been trained on how to do interviews. He had the credentials and the expertise
Bad Interviews – Don’t Let This Happen To You Read More »
When it comes to promoting your book, you need to create pieces dedicated to your marketing and publicity efforts. Recently we’ve discussed creating the book’s press release, your bio, and the interview topics sheet. Today we’re taking a look at the need and importance of
Interview Questions and Talking Points Read More »
I work with many different types of clients but one thing they all have in common is the robust amount of work they’ve created. So much so, that when it comes to developing media materials — and later when doing interviews — it’s challenging for
Plan for Your Success with Interview Topics Read More »
Anyone can start a new podcast or publish a blog today. You’ve heard me say it before, and I’ll say it again. We are all the media now. In addition to our own “media empires,” top tier and big brand media are still there calling
Why Body Language Matters When Authors Do Interviews Read More »
As the world continues to navigate a pandemic, some are easing their way back to their workplaces, while others are still working from home. Many continue to actively conduct Zoom, Skype, and other virtual meetings with co-workers, clients, patients, friends, and family, while other authors
More On-Camera Tips Read More »
I do a lot of media training for authors that consists of several different elements, all aimed with the intention of influencing the audience to want to listen to you and ultimately to buy your book. Media training covers a number of different aspects, including
15 Tips Before Any Media Interview Read More »