Common Myths That Keep Authors from Getting the Book Publicity They Deserve

book publicity myth busting

As a book publicist specializing in nonfiction, I know that promoting your book isn’t just about getting it noticed—it’s about establishing your authority and elevating your message to expand your business and your offerings. Readers seek insights, solutions, and stories that resonate with their real-world experiences, and it’s my mission to position your book as the go-to resource. I dive deep into your narrative to uncover the ideas and expertise that set you apart, crafting a publicity campaign that highlights not only the book’s content but also the impact it can have on readers’ lives. If you’re doing your own publicity, then you need to do the same.

One thing that can stand in the way are misunderstandings as to what publicity can and can’t do for you.

Here are five common myths authors have about getting book publicity:

1. Myth: Publicity Guarantees Sales

Truth: Many authors assume that securing media coverage will automatically translate into high book sales. While publicity can increase visibility and credibility, it doesn’t guarantee sales. Book publicity builds awareness and can drive interest, but converting that interest into sales depends on the author’s ongoing efforts to engage readers and a well-crafted marketing strategy. Marketing is essential.

2. Myth: All Media Coverage is Equal

Truth: Authors often think that any media coverage is valuable, and it is to a certain extent, but the quality and relevance of the coverage matter even more. A feature in a targeted outlet that aligns with the book’s subject and audience while smaller, can be far more impactful than a generic mention in a huge top-tier media outlet. Knowing where to focus efforts is key to maximizing the impact of publicity.

3. Myth: The Book is the Only Story

Truth: Authors tend to believe that the book itself is the primary story. In reality, the author’s journey, expertise, or unique perspectives often make a more compelling pitch. Media outlets look for interesting narratives beyond just the book, so authors need to be flexible and creative when crafting their publicity angles. Finding a way to be unique is essential and the most important part of the process.

4. Myth: Timing Isn’t Important

Truth: Authors sometimes think they can start pursuing publicity at any time, but, in fact, timing is crucial. The best time to start a publicity campaign is several months before the book’s release, allowing time to build momentum. The time of year also matters and depends on your book’s topic among other things.

5. Myth: A Publicist Does All the Work

Truth: I covered this one last week so no need to mention it again. If you missed it, you can read it here.

6. Myth: Publicity is a One-Time Effort

Truth: Many authors think that once they launch a publicity campaign, they’re done. In reality, publicity is an ongoing process. Successful book promotion requires sustained efforts before, during, and after the launch. Media coverage should be strategically timed to coincide with other events, anniversaries, or trending topics relevant to the book.

7. Myth: The Book’s Quality Speaks for Itself

Truth: Some authors assume that if their book is well-written, it will naturally attract attention. However, quality alone doesn’t ensure coverage. Even excellent books need a compelling hook, creative pitches, and effective networking to capture the interest of journalists, bloggers, and other media professionals.

8. Myth: Book Publicity is the Same as Marketing

Truth: While they complement each other, publicity and marketing are different. Publicity focuses on earned media coverage—getting others to talk about the book—while marketing involves direct promotion and paid advertising. Relying solely on one or the other can limit a book’s potential; integrating both strategies is essential.

Bottom line

Busting these myths and recognizing these nuances can help authors better navigate the complexities of book publicity and create a more effective and sustainable promotion strategy. I am always here to help if you have questions!

To your success!

Joanne

P.S. There are simply too many myths out there!

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#BookMarketing

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