Now that the holidays are in full swing with Thanksgiving, Black Friday, and Small Business Saturday coming right up, it’s time to look beyond that a bit toward Cyber Monday and Giving Tuesday—two powerful opportunities to grow your readership and make a meaningful impact on others. These two days create the perfect blend of profits and purpose, with Cyber Monday driving sales and Giving Tuesday providing a chance to give back. Let’s explore how you can tap into and make the most of both of them.
Cyber Monday: How to Stand Out and Increase Sales
Cyber Monday is your time to shine! With readers on the hunt for deals, it’s an ideal moment to showcase your book, attract new fans, and reward your loyal readers. Here are a few top tips to make your Cyber Monday successful:
- Begin with Your Own Networks Right Now. On Cyber Monday or a few days before, send a warm email to your readers and post teasers on social media. Now that the holidays are right upon us, people are looking for wonderful gifts for others. What is better than a book? Let your network know about yours and what the benefits are to them for reading it.
- Offer a Meaningful Discount – Who doesn’t love a good deal? Consider discounting your book by at least 20%. A tempting discount adds value for readers and encourages them to click that “buy” button.
- Eye-Catching Graphics and Hashtags – Your book cover is beautiful, so make it pop on social media with vibrant graphics or better yet, on video. Add relevant hashtags like #CyberMondayDeals or #BookDeals to get in front of readers scrolling for their next great find.
- Offer a Special Freebie – Everyone loves a little something extra! A signed bookmark, sticker, or even a free download of a short story or guide makes readers feel appreciated. It’s a small gesture that will be appreciated by others.
Giving Tuesday: Take Steps to Let Your Book Make an Impact
After Cyber Monday, it’s time to join in the global spirit of Giving Tuesday—a day devoted to giving back. It’s a fabulous way to connect with readers and others who value social good and see your work as a gift to the world. Here’s how to make it count:
- Pledge a Portion of Sales to a Cause – Consider donating part of your Cyber Monday profits or sales on Giving Tuesday to a cause that aligns with your book’s theme or your values. Readers love to know their purchase helps support something meaningful.
- Donate Books to Libraries or Schools – Sharing your work with communities, especially under-resourced ones, is a wonderful way to give back. Donating books to a library or school can provide a valuable resource and broaden your reach.
- Host a Virtual Event with a Giving Focus – How about a special reading or Q&A where you invite readers to donate to a cause? It’s a chance to connect, share your story, and encourage your audience to support something bigger.
Bottom Line
Cyber Monday invites authors to offer something special—a chance for readers to discover our books, our ideas, and our stories. Then, with Giving Tuesday, we have a wonderful opportunity to give back, to reveal the deeper purpose and heart behind our work. Together, these days create a rhythm of reaching out, connecting, and contributing. And don’t forget, we have Thanksgiving coming right up, then Black Friday, and Small Business Saturday. You don’t have to participate in all of these events, but you could!
Each of us has the power to make this season unforgettable, to spark joy, and to make a meaningful impact in our world and in our communities. Let’s make it count. And Happy Holidays to you and yours!!
To your success!
Joanne
P.S. Nothing’s Going to Stop Us Now
#Cybermonday
#Givingtuesday
#Nothingsgonnastopusnow
#Bookmarketing
#Bookpublicity
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