We’ve covered four of the most common media mistakes authors make, and today we’re moving on to Mistake #5: Hiding from your own expertise.
This one is sneaky. It shows up as waiting for permission, doubting yourself, and letting impostor syndrome call the shots. It doesn’t feel good.
Here’s how it often plays out: An author comes to me with a strong book and years of experience in their field, it could be five, ten, maybe even more. But then they look around and see people who have been at it for twenty years, who have bigger followings and more name recognition. Suddenly, they shrink back: “Who am I to take up space? Who am I to try to get media attention?”
That hesitation comes through. Sometimes it’s in a written pitch. Sometimes it’s in the way they talk about their book to a producer, a host, a journalist, or even to a new contact at the networking meeting. Sometimes it stops them from pitching altogether. And here’s the kicker: producers and hosts can feel it, even when they can’t put their finger on what’s off. And just like that, opportunities are lost.
Here’s the truth: your book isn’t just proof that you’re knowledgeable. It’s proof that you bring something new to the table. Your perspective is not a carbon copy of anyone else’s (or shouldn’t be). It’s informed by your experiences, your insights, and the way you see the world. That’s what makes it valuable. You may not have twenty years behind you or a million followers, but you have a fresh voice and a unique take that no one else can offer. If you don’t believe that, neither will your audience.
The antidote? You need to step into confidence, even before you feel it. Think of someone you know who radiates assurance, and borrow their stance until it becomes your own. Pair that confidence with your competence, which is made up of the years of insights, client stories, and practical wisdom that you already have. When you do this and you become congruent, your words, your energy, and your delivery all line up, and other people get it.
This is what I call the “Inner Game of Media. When your inner conviction matches your outer expression, audiences feel it. And they respond.
So, the next time someone asks you about your book, whether it’s a casual social gathering or a formal media interview, practice standing tall in both your competence and your confidence. Every interaction is a chance to embody your expertise, so practice this. When you have truly embraced it, others feel it.
Bottom line
Audiences respond to conviction. Own it, and you’ll never “hide” from your expertise again.
To your success!
Joanne
P.S. It’s time to Shake It Out!
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