More Media for Authors Through Event Creation

We all know that February is the month of love with Valentine’s Day falling on the 14th. President’s Day is also this month. (Extra points if you know which Presidents and the actual dates their birthdays!**)

But February means more than that, and it can mean more ways to promote your book, too.

February is also:

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  • Black History Month
  • American Heart Month
  • International Boost Self-Esteem Month
  • Library Lovers’ Month
  • National Mend-a-Broken-Heart Month
  • National Pet Dental Health Month
  • National Time Management Month


It’s also…

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  • Return Shopping Carts to the Supermarket Month.


Who knew?

There are also special, significant days. Let’s take a look at Sunday, February 11th, since that is the day this goes live.

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  • Get Out Your guitar Day
  • National Shut-In Visitation Day
  • Satisfied Staying Single Day


To name just a few…

Depending on the topic of your book, you could tap into one of these special monthly or daily celebrations and make your topic and book newsworthy again.

You see, any media person you speak to is always going to ask, “Why you? Why now?” and you must be able to answer that. They usually won’t ask you that directly, but it is always running in the background of their thoughts while considering your pitch, so you want to answer those questions early on.

As for the events listed, they came from a great resource for authors called Chase’s Calendar of Events. They also have a website but I see it hasn’t been updated for 2018 yet.

And do you know what else? You can create your own annual event or holiday!

Where do you think “Talk Like a  Pirate Day” came from?  AARGH!!

Chase’s takes applications to be included in their book and website but they’re about two years out. I will include a link in a future Savvy Sunday once they’re taking new applications.

Good luck, and have fun with this!

To your success!


P.S. ** The answers are: President Abraham Lincoln, February 12

President George Washington, February 22 (which also happens to be my birthday!)

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