It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the…

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Resilient

When it comes to book publicity and marketing, resilience is a requirement. We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience  /rəˈzilyəns/  Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable resilience of so many British institutions.” The ability of a…

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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