I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word …
When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to …
When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable …
Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves …
Timing: In Book Marketing & Publicity, Knowing What to do When is Critical Read More »
In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally …
Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be …
Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going …
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to …
Influencer Marketing for Book and Authors: Offer Suggestions Read More »
Welcome to Rejection. Stay Strong. I have been debating on which title to use for this issue. Other contenders include: Why Rejection in Book Publicity and Marketing can be a Good Thing What to do when your book pitch is rejected When No doesn’t Really …
Publicity and Marketing Distinctions and Opportunities I’ve said it before, and I’ll say it again. An argument can be made that everyone is the media these days. Let’s take a moment and break this down. For years I’ve made the distinction between “You Media” and …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.