Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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How to Build Local Awareness for Your Book

In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally is to begin right in your own backyard. Therefore, here…

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Know Thyself In Book Publicity & Marketing

Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be having so much success, “Why am I not at that huge…

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