It’s time to get ready: Prep Work

When you’re ready to cook a fine dinner, you don’t just walk into the kitchen, throw a bunch of ingredients together and hope for the best. Or maybe you do at times (I certainly have), but let’s suppose in this case you have company coming over and you want to create something scrumptious and lovely.…

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Happy Book-Strategy Planning Season

I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word nominees!   “I enjoyed reading your thought piece (crutch term?).…

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It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the…

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Resilient

When it comes to book publicity and marketing, resilience is a requirement. We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience  /rəˈzilyəns/  Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable resilience of so many British institutions.” The ability of a…

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Timing: In Book Marketing & Publicity, Knowing What to do When is Critical

Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves what it takes to be organized, I understand. But I’ll…

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How to Build Local Awareness for Your Book

In the midst of blogging, social media, and all the other promotion we can do for our books, it’s easy to overlook what authors can do locally and why that might be important. Sometimes the very best way to build your visibility globally and nationally is to begin right in your own backyard. Therefore, here…

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Know Thyself In Book Publicity & Marketing

Carrie Fisher, who you may remember as Princess Leia in Star Wars among other things, is credited with this quote: “Instant gratification takes too long.” I’m sure many of us have felt that way at times. In a world where so many seem to be having so much success, “Why am I not at that huge…

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Happy Happy; Merry Merry

Whatever you celebrate this time of year, I want to take a moment to wish you peace, love and joy. May you and your loved ones feel safe, happy, warm, and grateful for all that we have. Until next year, Joanne P.S. I remember going to bed on New Year’s eve and my parents saying,…

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