Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s simple yet powerful, and avoiding this common mistake can prevent an interview from ending prematurely.
As a media insider who has interviewed countless authors and connected with many media professionals, I’ve seen this mistake happen too often—and it’s one that can instantly derail an interview:
Saying: “In my book…”
At first glance, this might seem counterintuitive. You’re promoting your book, so why not mention it directly? The truth is, saying “In my book…” can give the impression that you’re withholding valuable insights, saving the best for those who purchase your book. This can feel like a tease, rather than a genuine conversation.
Let me explain
When you’re introduced at the start of an interview, the host will mention your book’s title. They’ll likely do it again at the end, and it will also be featured in the show notes alongside your headshot and book cover. Repeating “in my book” throughout the interview can come across as repetitive and self-promotional. It definitely irks many hosts.
The Exception: If you’re on a show specifically dedicated to discussing books, it’s perfectly fine to say “in my book.” However, when you’re there as an expert sharing insights, focus on delivering value without leaning too heavily on the phrase.
Instead, here’s a better approach:
Use Your Book’s Title
For example:
Instead of saying, “In my book…,” try, “In Recovery Road Trip…”
Rather than, “I talk about that in chapter 6 of my book…,” try, “In 8 Rules of Love…”
And instead of, “If you get my book, you will discover…,” try, “In Media Darling, I cover three key methods for shining during interviews.”
This approach naturally weaves your book into the conversation without sounding forced. But remember, less is more. Mention your book’s title once or twice during a lengthy interview—any more, and it risks sounding awkward or overly promotional.
A Final Tip
Stick to just the title. Including the subtitle can make it sound too long and clunky. The goal is to be smooth and conversational, not robotic.
Bottom Line
Great communicators can seamlessly blend promotion into conversation. Tony Robbins is a master at this—he can highlight his accomplishments while sounding humble and genuine. Knowing what not to say is every bit as important as knowing what to say. It’s a skill worth developing for anyone in the spotlight.
To your success!
Joanne
P.S. If you need any help, you know where to find me! But for now, it’s the weekend! Let’s all Shut Up and Dance!
#WhatNotToSay
#InMyBook
#BookMarketing
#BookPublicity
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