Influencer Marketing for Books and Authors: It’s a Marathon, Not a Sprint

As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. Last week we explored Tip #1. This week we’re taking a look…

Continue Reading →

Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales?

According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers,…

Continue Reading →