As we have discussed many times here, there are three buckets of media you want to cover when you are promoting a book. They are:
- You Media
- Borrowed or Rented Media
- Earned Media.
Today we’re going to delve into You Media, or creating your own Media Empire. Sounds big, but it doesn’t have to be. It just needs to be efficient and engaging.
The most common tools for You Media content generation include blogs, podcasts, and video channels. You don’t need all three; that would be so much work. But having one of them is a good idea.
For those who select having a video channel, here are some tips for creating great videos:
Begin by asking yourself some questions
- What do I hope to accomplish?
- Do you want to educate, entertain, or a combination of both?
- Do you have a call to action?
- Do you know what that call to action is going to be? It could be an invitation to buy your book, sign up for your opt-in gift or newsletter, or send them to a particular landing page.
- Who is your target audience?
You no doubt know your overall audience, but we sometimes have smaller targets that we want to reach. For example, someone who is a business author decides to focus specifically on HR, or careers, or the workplace. Be thinking specifically about who this video is for.
What is a story you can tell related to the topic?
Your video should tell a story.
How do you want your video to look?
There is staging you can do for the recording itself, and then there is post-production work you might want to do.
Will you have an editor, or will it post “as is” on your channel?
If you include copy, is there a specific font you want to use?
Are there particular colors you want to use?
Be sure and consider your branding for this as you want to have a consistent look in all that you do.
Who is responsible for uploading your video to your channel?
If it is you, that’s fine. Will it also be on your blog or website? Will you be sharing on your social sites?
If you have a virtual assistant, this is a good job to give to them. When it comes to being productive regarding your time, always ask yourself, “Is this a job my VA can do for me?” If so, delegate the job to them.
Video is hot. If you are able to translate your message into short videos, you may be able to get a lot of traction for your message and your book. Good luck!
To your success!
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