It’s hard to believe it is almost the Fourth of July. We’ve all heard the old saying that “time marches on” and that’s because it is so true. If you don’t have a platform for your business, book, service of cause, then you need to begin building one, and there is no better time than right now.
What is a platform? You may well know the answer to this, but surprisingly, many do not. So briefly, a platform is made up of all the different ways people can find you, whether it’s your customers and clients, potential customers and clients, or even earned media. Platform can be made up of your website, blog, and social media sites. It’s any “on the ground” speaking you do and virtual webinars. The key is this: You want to identify your audience and then be present where they naturally gravitate. You also want to take into consideration what you most enjoy doing. Do you love to write? Then a blog makes sense for you. Do you love being on camera? Then video may be the way to go.
Time is precious, so when it comes to working on your platform, you want to spend your time wisely. Gone are the days of “build it and they will come.” I’m not sure that was ever really the case, but now more than ever we need to experiment and try new things. See what works and do more of that. See what doesn’t work, and do less of that. Experiment with your platform and keep a sense of humor about it all. As I said, no one has everything figured out. Some may tell you they have all the answers, and to that I say, “Run!” We are in the age of test and experiment; this includes working on your platform.
If you’ve already heard about how important having a platform is, then do you have a strategy for working on it on a regular basis? And are you working that strategy? Some people feel overwhelmed by all there is to do, but I am a firm believer is making things as simple and systematic as possible. More on that in another video and blog post.
Speaking of having some fun while working on your platform, I have a little video that talks a little bit about it. Click here.
As always, at the end of the video, I mention taking the How Media Savvy are you Assessment, which will give you a great idea of what you need to know as you seek media coverage. If you haven’t take it yet, click here.
Once you’ve done that, feel free to schedule a :15 minute strategy session with me so we can talk about your book, business or project.
Or, check out Media Boot Camp. This is where I take people by the hand and help them to create their own publicity plan, including: 1) How to approach media, 2), What to do once you land it, and 3) How to deliver. Shoot me an email if you’re interested in learning more. email@example.com.
Enjoy the rest of your Sunday.
P.S. Remember, I’m always interested in your feedback about the videos, or if you have a suggestion on a particular topic you’d like me to cover. Let me know at firstname.lastname@example.org