The One Question That Immediately Tells Me You’re a Newbie

How to Get Excellent Media Attention for Your Book If you and I have known one another for a while, you’ve probably heard me talk about positioning. How you position your book and its message so that it compels media to want to talk to you, and readers to buy your book, is key to…

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Reader Question on Media Attention for Books

I had an interesting question recently from Lisa Romeo, one of our Savvy Pros, and she asks about how to get media attention when you have a memoir. She asks, “As the author of a memoir, if you are NOT looking to become a subject matter expert (brand) on a particular issue, what is the…

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Book Marketing and Publicity – Myth Busted

I trust you and yours had a wonderful Thanksgiving holiday filled with fun, laughter and plenty of yummy things to eat. Most, not all, but most of us are pretty lucky to have the lives we have and there is a lot to be thankful for. Monday morning comes fast and soon we’ll be back…

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