Influencer Marketing. What is it and How Do You Use it for Book Publicity and Sales?

According to Wikipedia, Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers,…

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How Not to Suck at Doing Interviews

That “Back to School” feeling isn’t just experienced by kids. Maybe it’s because we once were kids ourselves, but that “back to school” feeling comes up in the fall for pretty much everyone…Back to school, back to work, new beginnings, a fresh new start. I love it.   This makes it a great time to…

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Book Marketing and Publicity for the Month of September

Are we really barreling toward September, already? Where did the summer go?!   It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a cool pool of water, but I also enjoy the change…

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