Last week I wrote about Thanksgiving, Black Friday, and Small Business Saturday, and why authors do not need to shout to be seen during a very noisy week. After I finished that piece, I kept thinking about something bigger. All year long, I talk with […]
Your Clear December Plan Read More »
A client of mine once dreaded the holiday season because she always felt she needed a huge promotion to compete with everyone else. One year she decided to do something different. Rather than getting all caught up in the Black Friday rush, she sent a
How Authors Can Stand Out This Week Without All The Noise Read More »
AI is amazing. There is no question about it. It can take huge amounts of data and sort, summarize, and analyze it faster than we ever could or ever imagined. It can even help you research podcasts that might be a good fit for your
You Can’t Hack Trust Read More »
“I didn’t have time to write a short letter, so I wrote a long one instead.” –Mark Twain Ever notice how some people can capture an entire idea in one crisp, unforgettable sentence, while others need three paragraphs just to say hello? When it comes
November has arrived. Unbelievable, isn’t it? November is that in-between month where we feel the holidays approaching, ready or not! Some are already stringing lights and listening to Christmas music, while others are resisting every mention of peppermint lattes and wondering if it’s time to
Finish Strong: Power Moves for Authors Who Aren’t Done Yet Read More »
Image: Joanne McCall Every November, I’m reminded of an author I once worked with when the two of us turned National Gratitude Month into her springboard for media attention. It was perfect, but the interesting thing is that her book wasn’t about gratitude. It was
How Smart Authors Tap Into November’s Momentum Read More »
Speaking in the media requires more than just knowing what you’re talking about. It also requires that you sound like you know what you’re talking about. There’s a big difference. Of all the different types of clients I have worked with, academics often have the
The #1 Reason Brilliant People Stumble in the Media Read More »
I pitched a producer once who I really wanted a client to get in front of. The story idea was strong, the timing was right, the show covers this topic, and I thought for sure it would be a yes. But the answer came back,
Is that No or Not Yet? Read More »
I once did a virtual interview where the host barely looked at me. Sometimes people look at the screen instead of directly into the camera, which is understandable. But in this case, it was clear he wasn’t paying attention to his guest (me). His eyes
Who’s Really Listening? Read More »
I once had someone say to me, “Wow, that author you worked with really hit it big overnight.”I nearly spit out my coffee. Overnight? Really? Hardly. What they didn’t see were the months of building relationships, refining the hook, showing up consistently, and saying yes
The Myth of the Overnight Success Read More »