I was listening to a podcast recently and, of all things, the guest was a media trainer. You would think this would go beautifully, but life is filled with surprises. The host asked a question, the guest answered it, and then everything came to a […]
The Guest Who Made the Host Work Too Hard Read More »
There is a moment I see fairly often in media training. It is subtle, but it can make a smart, credible person sound less confident than they are. An author/expert is asked a good question. They know their material. They are thoughtful, articulate, and genuinely
The Interview Habit That Softens Your Authority Read More »
A while back, I watched an interview where the host got a key fact wrong about the guest’s work. Not maliciously. Not even carelessly. It was just one of those normal human moments where a detail gets flipped and something is said incorrectly. You could
The Fastest Way to Sound Defensive Read More »
I was watching an interview recently and noticed the host hit the guest with the triple question, and I swear I could hear time stand still. It sounded like this: “So tell us why you wrote the book, why now, and what should people do
The Question that Makes Smart People Ramble Read More »
A few months ago, I clicked on a podcast interview with an author I genuinely wanted to hear. The host asked a friendly, normal question, “What led you to write this book?” And the guest started with a story that felt honest and human. I
Be Personal Without Oversharing Read More »
Remember Marie Kondo? She was everywhere, teaching the world to tidy up and keep only what “sparks joy,” beginning around 2014 in the U.S. At one point, I heard an interview where she said something that stopped me in my tracks. She said, a person
Make It Easy to Say Yes to You Read More »
Back in the day, Oprah was the holy grail of media “gets.” You could meet someone at a networking event, talk to a fiction or nonfiction author, and within 60 seconds they would say her name. Not because they loved daytime TV, but because Oprah
Last week, I did a tiny experiment that turned into a full-body lesson. I opened an AI search and typed in the name of an expert I know well. She is someone with a strong website, a beautiful headshot, a thoughtful bio, and a book
How to Get Found in AI Answers Read More »
A few years ago, I was standing in a hotel lobby waiting for an elevator with a group that had just left a conference. Someone asked a woman, “So what do you do?” And you could see her brain open twelve tabs at once. She
Can You Say It In 10 Seconds? Read More »
Have you ever been listening to an interview and finally had to click off, not because the topic was boring, but because the guest had a habit you couldn’t stop noticing? Maybe they talked so fast you felt yourself getting tense. Maybe every sentence ended
When Your Voice Undercuts Your Message Read More »