I recently read an Inc. article about advice Warren Buffett has repeated for years. He urged people to communicate well because strong communication multiplies their results. And today, as AI becomes part of everyday business, that skill is more important than ever. People are testing […]
A media relationship is not something you can prompt into existence Read More »
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?” It’s the first question people ask when they start thinking
When AI Looks for an Expert, Will It Find You? Read More »
The other day, I was thinking about an author and expert who should have been easy to find. She is smart, credible, experienced, and deeply helpful. She has a good website, clear messaging, strong content, and a real body of work. The kind of person
Why Earned Media Matters More in the AI Era Read More »
Last week, I did a tiny experiment that turned into a full-body lesson. I opened an AI search and typed in the name of an expert I know well. She is someone with a strong website, a beautiful headshot, a thoughtful bio, and a book
How to Get Found in AI Answers Read More »