AI is helping us move forward in remarkable ways. It can generate ideas, organize information, refine a message, brainstorm titles, and suggest new ways to promote a book or business. But every so often, I notice something interesting. The more technology becomes part of our
Are You Capturing the Moment or Missing It? Read More »
I recently read an Inc. article about advice Warren Buffett has repeated for years. He urged people to communicate well because strong communication multiplies their results. And today, as AI becomes part of everyday business, that skill is more important than ever. People are testing
A media relationship is not something you can prompt into existence Read More »
Once you have a clear point of view, the next question is: Can you say it clearly when it counts? (I wrote about developing a clear point of view last week right here.) This is where many very smart authors and experts get into trouble.
Prepared is Not the Same as Scripted Read More »
If you’re in the United States, I hope you’re enjoying a wonderful, celebratory Fourth of July weekend. Last week, I wrote about the fact that thought leadership is earned, not claimed. It is not a label you give yourself because it sounds good in your
How to Find Your Point of View Read More »
Not long ago, an author came to me for a consultation and, early in the conversation, described themselves as a thought leader. I hear that phrase a lot now. It has become one of those polished terms people reach for because it sounds impressive, strategic,
Thought Leadership is Earned. Not Claimed. Read More »
I had a conversation with someone today who asked me a question I hear all the time from authors and experts. “What kind of media can I get, and what will it do for me?” It’s the first question people ask when they start thinking
When AI Looks for an Expert, Will It Find You? Read More »
Back in the day, when Oprah was still huge on network television, I used to do a little private experiment on discovery calls. I would silently time how long it took a potential client to ask about getting on Oprah. And honestly, I understood. Oprah
They Wanted Oprah Because Oprah Was Oprah Read More »
There is a question running in the back of every producer’s, reporter’s, freelancer’s, editor’s, and podcast host’s mind when they receive a pitch from you. Rarely is it spoken. Most of the time, it’s not. But it is always there. And the question is… Why
There is a line between being visible and looking desperate. And it’s a line that an author and expert needs to know. I once worked with a woman who was going to be in New York City. She had written a book and wanted national
What Not to Do When You Want Earned Media Read More »
Years ago, I worked with an author who had a wonderful message. She was smart, thoughtful, credentialed, and full of heart. The kind of person who truly had something meaningful to contribute to public conversations. And we were getting interest. An interview here, a feature
Why Readiness Creates Visibility Read More »