Happy Book-Strategy Planning Season

I am surprised and delighted by the huge response I received regarding the Savvy Sunday News Release on crutch words. If you haven’t seen that post yet, you’ll find it here. Below are just a few of the comments I’ve received, with additional crutch word nominees!   “I enjoyed reading your thought piece (crutch term?).…

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Amazon Reviews

Book reviews. We all want them, and we want them to be good. Securing them is more challenging than you may think (and if you’re been through this process, then you know), and more than that, what others say in a review is out of our control. (There are those words again: Out of our…

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Avoid these Crutch Words

When I was in radio broadcasting, once a week I had to suffer through something called an “air check session.” This was an hour of sitting down with the program director and going through one of my radio shows step by step, break by break, word by word at an excruciatingly slow pace, while I…

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More Book Publicity Fundamentals

The day I’m posting this is officially Labor Day, which marks the unofficial last day of summer, and while I know many started drinking their Pumpkin Spice Lattes last week, some of us still cherish the few remaining days of summer. However, like it or not, people are returning from summer vacations and preparing for…

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Staying Current with Book Publicity

In our vastly changing world, the ability to learn and learn quickly is at a premium. Hanging onto outdated techniques or old ideas can be the kiss of death for maintaining relevance, no matter what it is you’re doing. That’s not to say that there aren’t fundamentals that may seem like they’re old school, but…

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What is the most stressful part of being a Book Publicist?

I’m continuing to answer direct questions from readers. Here’s the next one: Question: What is the most stressful part of being a publicist or being your own publicist? Answer: Unrealistic expectations. Be careful of those who Monday-Morning-Quarterback your publicity efforts. It’s very easy for someone who is not accountable for the actual work to flatter…

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Are You Controlling?

Here’s one of the things you can control in your book campaign. One of the most challenging elements for an author regarding book publicity is understanding what you can and can’t control, and then acting appropriately. The list of variables in a campaign is long, but rather than trying to cover all of them, here…

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Research for Book Publicity and Marketing Campaigns

Our Q&A continues this week with question #3. As a quick reminder, I hear from lots of authors who want to embrace book marketing and publicity. I thought it would be fun to take some time and answer those questions, so let’s continue: What type of research is needed for publicity and marketing campaigns? We…

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