I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What …
What Freebies Authors Can Share During Media Interviews Read More »
I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to make sure you look good and what you wear helps …
What Authors Should Wear for an On-Camera Television Interview Read More »
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done …
There are a handful of questions I am asked repeatedly by authors and one of them is this: “How do I get featured in big media publications and outlets? I see everyone else doing it. How can I do it too?” Whether they’re looking to …
We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking agent, social media monitoring, and marketing chatbots. I have also …
How Authors Can Use AI in Their Marketing Efforts Read More »
Sometimes when we get a great idea in our heads, we want to jump all over it and get going! I am that way, but is jumping in head first always the best idea? Before you start reaching out to the media to get coverage …
What an Author Must Have Before Reaching Out to the Media Read More »
We all know there are many channels available for talking about your book and your expertise, including your website, blog, social media channels, etc., but your own email list is like liquid gold. An email list allows you to communicate directly with your readers without …
Email Lists for Authors and Why They Are Powerful Read More »
In today’s world, it is critical to get added visibility and credibility for you and your book. Today I am featuring some powerful ways to do exactly that. Power Plays Media Pitches: Craft compelling and newsworthy pitches tailored to specific journalists, bloggers, or media outlets. …
Powerful Ways Authors Get More Visibility & Credibility Read More »
It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great idea, the ability to write and tell stories or explain your …
Author Dos and Don’t for Book Publicity and Marketing Read More »
The calendar still says summer, and goodness knows the weather does too. Now is the time when all the sunflowers are in full bloom. But perhaps you have noticed all the “back to school” ads are now hitting. Remember when you were a kid and …
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.