A Day in the Life of a Book Publicist

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those things confused. I get a lot of questions asking what…

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Pros and cons for high tech and low tech. Sometimes low tech is best.

There is a tendency in our culture to equate technology, particularly anything new and advanced, as always being superior to anything that came before it. I frequently see posts making fun of how things were done only a few years ago. That’s all well and good, and sometimes I wholeheartedly agree, but as with many…

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Work Your Way Up to the Top Tier: Part 2

Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it. You already know you must have great content and show…

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