You’ve probably heard about Substack by now, and perhaps you are already using it. If not, in a nutshell, Substack is a popular online platform that allows writers, journalists, and content creators to publish and distribute newsletters and other forms of written content to a […]
Is Substack Good for Authors? Read More »
I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their media interviews? This depends on a couple of things: What
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I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to make sure you look good and what you wear helps
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As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the appropriate journalists and producers is essential and can be done
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There are a handful of questions I am asked repeatedly by authors and one of them is this: “How do I get featured in big media publications and outlets? I see everyone else doing it. How can I do it too?” Whether they’re looking to
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We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking agent, social media monitoring, and marketing chatbots. I have also
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Sometimes when we get a great idea in our heads, we want to jump all over it and get going! I am that way, but is jumping in head first always the best idea? Before you start reaching out to the media to get coverage
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We all know there are many channels available for talking about your book and your expertise, including your website, blog, social media channels, etc., but your own email list is like liquid gold. An email list allows you to communicate directly with your readers without
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In today’s world, it is critical to get added visibility and credibility for you and your book. Today I am featuring some powerful ways to do exactly that. Power Plays Media Pitches: Craft compelling and newsworthy pitches tailored to specific journalists, bloggers, or media outlets.
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It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great idea, the ability to write and tell stories or explain your
Author Dos and Don’t for Book Publicity and Marketing Read More »