We live in a fascinating age. The era of social media, omnipresent cameras, and videos on platforms like YouTube have revolutionized how we communicate and express ourselves. Yet, amidst this digital renaissance, a crucial aspect often gets overlooked: the art of conveying your message effectively.
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You’ve probably heard the buzz about being a ‘thought leader’, right? But what does that actually mean for authors, and is it a goal worth chasing for you? Let’s break it down. Firstly, what’s a thought leader anyway? Well, it’s someone who: Stands Out as
Authors Can Become Thought Leaders Read More »
As authors, it is important to be looking for ways to tie our books into the news of the day or culture trends. I am a fan of the national calendar of events. Depending on the subject of your book, it may match one of
February for Authors Read More »
It is January 2024, and we are well into a brand new year. Many authors have made New Year resolutions committed to promoting their books. And this is a good thing. There is something about the freshness of a new year that makes things alive
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January is all about new beginnings: new habits, new resolutions, a new you, and new strategies for your book that work. As an author looking for visibility for your book, your ability to build relationships with the appropriate media is essential. This is something I
How Authors and Experts Can Build Rapport with Media Read More »
In the dynamic realm of writing, speaking, and entrepreneurship, gaining media exposure for your book and your work is a pivotal step towards establishing authority and expanding your influence. As an expert, speaker, coach, or entrepreneur, harnessing the power of the media not only elevates
Getting Media Attention as an Author Read More »
As we venture into the New Year, already six days deep, many hold fast to their New Year’s resolutions. In this season of goal-setting, it’s essential to consider the less-trodden path of “un-goals.” This concept, though unconventional, holds equal weight, and we are doing this
People celebrate the holidays in different ways, and we honor them all. My family and several on my team celebrate Christmas, so the image above is a favorite picture from our tree. May you, your family, and friends experience an abundance of peace and goodwill
Happy Holidays 2023 Read More »
In today’s digital age, home studios have become an essential component of an author’s office, serving not just for webinars and training sessions, but also for media interviews. While there are numerous aspects to consider when setting up an effective studio, lighting stands out as
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Sometimes I am asked why an author needs a publicist. I understand this question. After all, when it comes to getting publicity for your book, it isn’t brain surgery. There isn’t some graduate school one must attend to learn how to pitch media. However, there
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