New Years Greetings
From all of us at McCall Media Group, we wish you a Happy New Year. Here’s to 2022!
New Years Greetings Read More »
The Most Important Publicity Hack of All
Have you ever been completely surprised by something someone did and it took a minute to get your equilibrium back? I’ve been promoting authors and books for years now and every now and then something happens that completely takes me aback. In the early aughts,
The Most Important Publicity Hack of All Read More »
Publicity Hacks for Media
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of my journalist friends who wanted to offer some additional advice
Publicity Hacks for Media Read More »
A Little Help for Your Book Marketing & Publicity
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to mention her name until we get it sorted out, and
A Little Help for Your Book Marketing & Publicity Read More »
The Holidays Have Arrived: Author Interview
It’s Thanksgiving weekend and the 2022 Holiday Season is officially underway. Because this is a time of giving and sharing more light in the world, I thought today’s focus would be a little different. Today I am interviewing Rabbi Daniel Cohen, author of the book
The Holidays Have Arrived: Author Interview Read More »
News for Authors and Writers to be Thankful About
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no matter what is going on, there is always something to
News for Authors and Writers to be Thankful About Read More »
What is a Media Darling?
Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book and explain what exactly a media darling is and later,
What is a Media Darling? Read More »
Author Prep for Promoting Books & The Month of November
“An hour of planning can save you ten hours of doing.” –Dale Carnegie Dale is on the right track, but I would tweak it to say, “An hour of planning can save you an endless amount of doing — and spinning your wheels.” –Joanne McCall Not that I’m
Author Prep for Promoting Books & The Month of November Read More »
Is Email Irrelevant?
For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will be used, but for the most part there are simply
Is Email Irrelevant? Read More »