A lot of people think the time to promote their books begins on their publication date (which is different from when the book arrives from the printer — I may have to do a whole post on this sometime in the near future.) The truth […]
Book Strategies Before Publication Date Read More »
As the world continues to navigate a pandemic, some are easing their way back to their workplaces, while others are still working from home. Many continue to actively conduct Zoom, Skype, and other virtual meetings with co-workers, clients, patients, friends, and family, while other authors
More On-Camera Tips Read More »
I do a lot of media training for authors that consists of several different elements, all aimed with the intention of influencing the audience to want to listen to you and ultimately to buy your book. Media training covers a number of different aspects, including
15 Tips Before Any Media Interview Read More »
During this time of coronavirus, in-studio television or online interviews have become a thing of the past. When was the last time you saw a spokesperson interviewed inside a studio? We are now seeing experts and others being interviewed from their own homes, whether it’s
Top 12 Key Tips for Successful At-Home Interviews Read More »
There have been many disruptions and transitions over the last 15-20 years with regard to media. The Internet, digital media, and social media have had a huge impact, and the very definition of media has changed many times and in significant ways. There’s no need
It happened again this week. The morning shows of top-tier national media outlets, specifically CBS This Morning, were still learning how to interact with one another during live broadcasts from their own in-home studios. As a publicist and media trainer, it was amusing to watch,
Key Tips On Interviews Read More »
I work with a lot of authors, business owners, writers, editors, agents, and many people in the publishing industry. A significant number of them work from home and have been doing so for years, although some are just now making this transition due to the
Work-At-Home Hacks Read More »
First, if the Coronavirus and Covid-19 have touched you, your family or friends directly, then you have my deepest concern and warm thoughts. If you’re looking for emotional support, you might want to check this out from the CDC (Center for Disease Control). There are
How to Not Suck on Camera Read More »
I hope this finds you and your family safe and well as we continue to travel uncharted territory. If you have your health, you have everything, and while life may be difficult and challenging right now, good health allows us to make everything else possible.
Book Publicity & Marketing During a Pandemic Read More »
Well, well, well…what a difference a week can make. You don’t need me to tell you we are in the midst of a crisis and a great deal of uncertainty. If you’re like me, you’re hearing from every expert and company you’ve ever done business
#Coronavirus Take Two – Strange Times Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.