For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will be used, but for the most part there are simply […]
Is Email Irrelevant? Read More »
The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice coffee drinking depending on your preference. (This part is not
Book Marketing Ideas Read More »
While some authors have absolutely no problem shouting from the rooftops about themselves and their books — sometimes to an extreme — it is far more common for authors to actively resist falling into that loud-mouth category and therefore do nothing or make a half-hearted
How To Inspire Yourself and Others While Promoting Your Book Read More »
The last couple of posts have been centered around the importance of creating an editorial calendar or content calendar for you and your book. If you haven’t already done so, you can read about them here and here. Part of the recommended year-long plan on
Types of Media Pitches for Authors Read More »
Last week we focused on the importance of having an editorial or content calendar for your book’s promotional and planning efforts that extends out for an entire year. In case you missed it, it’s here. I had a few interesting questions come up from readers this
Content Calendar, Part 2 Read More »
Whenever I begin working with a client, whether it’s one-on-one collaboration, a Media Strategy Session, or in the midst of the How to Become a Media Darling program, one of the very first things I ask everyone is “How far out are you planning?” I’m
Why You Need A Content Calendar Read More »
“What is your book about?” Take a moment and consider your response to that question. If you are an author, or working on becoming one, you are going to be asked that question a lot. “What is your book about?” The good news is that
What’s Your Book About? Read More »
In a world spinning fast with many expecting texts and IMs at the speed of light, and tasks to be completed at a moment’s notice, there are elements of landing media that still take time. Holiday Gift Guides are a good example. Holiday Gift Guides
September is . . . Read More »
When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or published. As you move forward to book your own interviews,
What Do Producers Do? Read More »
Back in the day when I first launched McCall Media Group, I had a lot of intimidating situations to deal with and learn from in order to not only build my business, but to become successful while doing it. For example, using the phone was
What’s Your Story? Read More »