Often when I go on social media to see what people are up to, someone is posting something about how much and how quickly our world is changing. For example, a meme that asks, “Who knows what this is?” And below it is a picture […]
Digital Tips for Authors Read More »
“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot of the social media advice out there is that it’s
Social Media Update, August 2021 Read More »
Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side of the strategy when it comes to landing media. You
How to Prepare for the Success You Want Read More »
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest for authors. Because that is my focus, I occasionally assume
Embrace This Strategy for Greater Success Read More »
When it comes to any goal in life, and here we are focused on landing media interviews, you have to be able to step outside of yourself and look at the entire picture. I do this on a regular basis as I work with clients,
It’s Not About You – It’s About Them Read More »
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally important and necessary to convey to media why they should
Take the “So What” Test Read More »
Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different yet every bit as important. It has to do with
Interviews You Should Decline Read More »
I suppose I should create monthly themes for these posts and follow them to the tee so that you know exactly what we’re going to cover each week. However, it feels more natural and timely for me to respond to what I encounter around me
Bad Interviews and How to Avoid Being a Part of One Read More »
Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out” or “zoom in.” And, no, we’re not talking about the
Zoom Out and Zoom In Read More »
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the wonderful opportunities, and partly because I know I did a
How to Land Top-Tier Media Read More »