Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s […]
Tie Your Book into a Holiday Read More »
When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to
It’s close to accurate… I think. Read More »
It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a
Memorial Day: Strategy for Book Publicity & Marketing Read More »
When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s
Radio Tours for Book Publicity and Marketing Read More »
What do successful authors have in common regarding book publicity and marketing? One word: Action. It’s true for all well-known business people, authors, speakers, consultants, and others who are successful and have influence within their spheres. They all have this in common: Action. They take
Don’t Let Fear Keep You From Taking Action Read More »
When it comes to book publicity and marketing, asking the right questions makes it much easier. If you have a book and you want more visibility, then gaining exposure through the power of media is a fantastic way to do it. This post isn’t about
Booking Media Interviews Read More »
When it comes to book publicity, top tier is the holy grail and you must be prepared. In life we have accepted rules around etiquette and graciousness. For example, when you set a date and time to get together with another person, you are expected
Tips for Working with Top Tier Earned Media Read More »
When it comes to book publicity and marketing, resilience is a requirement We all know what the word “resilient” means, but what exactly is the definition in the dictionary? Let’s look… Re·sil·ience /rəˈzilyəns/ Noun The capacity to recover quickly from difficulties; toughness. “The often remarkable
When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me
Daring… or Desperate? Read More »
You Can’t Give Too Much Away in Book Publicity and Marketing It’s easy to fall into: Fear. As human beings we can be very creative in what we will worry about, but sometimes it just simply isn’t necessary. And it isn’t good for your health
Be Generous… and Don’t Worry Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.