It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the…

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Memorial Day: Strategy for Book Publicity & Marketing

It is Memorial Day in the United States. This is a day of remembrance and reflection for those who have lost their lives in service to our country during any war. On this day we pause to honor them. Memorial Day also caps off a three-day weekend that is considered the unofficial start to summer,…

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Radio Tours for Book Publicity and Marketing

When it comes to publicity and marketing for your book, there are a lot of strategies that can work for building visibility and sales. While you are planning your marketing strategy, don’t overlook radio. Podcasts are getting a lot of attention right now and that’s a good thing, but don’t overlook the power of radio.…

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