How do publicists pitch media, and what does “pitching” really mean?

Dear Savvy Pro: As I mentioned last week, I get a lot of questions about being a publicist and the work involved, particularly from authors who want to not only understand book publicity and marketing, but are thinking about doing some pitching themselves. To that end, I’m providing a Q&A series over the next month…

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A Day in the Life of a Book Publicist

If you’ve been reading this blog for a while, then you are probably familiar with my mantra that you don’t have to be a rocket scientist or a brain surgeon to be your own publicist. However, that doesn’t mean that it’s easy. Don’t get those things confused. I get a lot of questions asking what…

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Pros and cons for high tech and low tech. Sometimes low tech is best.

There is a tendency in our culture to equate technology, particularly anything new and advanced, as always being superior to anything that came before it. I frequently see posts making fun of how things were done only a few years ago. That’s all well and good, and sometimes I wholeheartedly agree, but as with many…

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Work Your Way Up to the Top Tier: Part 2

Last week we discussed how to work your way into those elusive, yet extremely desirable top-tier media outlets. You can read about it here. This week, we’re going to delve a little deeper into this topic and focus more on the networking aspect of it. You already know you must have great content and show…

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Work Your Way Up to the Top Tier: Part 1

So you want media attention for your book. I get it. I totally do. I get a lot of questions from people asking what exactly media is these days.  Short answer? Everyone! So the next question is, what do you want to do and where do you want to be seen? Do you want to…

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Positioning and Uniqueness are Key

Everywhere you look these days there is something written or spoken about morning routines and how they set the tone for the entire day. I agree, and you probably do too, that how we begin our day can have a significant impact on the kind of results, productivity, and general sense of well being we…

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Tie Your Book into a Holiday

Authors are always looking for ways to keep their books relevant after publication. I recently discussed how you should look for news hooks, culture hooks and calendar hooks for your pitches (see that blog post here). Today, I’m focusing on calendar hooks. For example, Father’s Day is being celebrated today in much of the world.…

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It’s close to accurate… I think.

When it comes to book publicity and marketing fundamentals, there is one very big rule: Get the facts right. As you may know, my work is all about books: Book marketing, book publicity, book promotion, author and expert speakers, and ultimately book sales. Prior to launching McCall Media Group, I was completely enveloped in the…

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