Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here.
This week, I thought it would be enlightening to go into the mistakes I see authors make when they decide to do it themselves. If you do decide to go it alone, it can be a wonderful option, but you want to make a point of not doing some things.
5 Mistakes Authors Make with DIY Publicity
Lack of a Clear Strategy: Many authors dive into publicity without a well-defined plan. A plan is the backbone of any successful publicity campaign, serving as a roadmap to navigate the complex landscape of media and audience engagement. However, many authors skip this crucial step, leading to scattered efforts that often fall flat. They may not have clear goals, target audiences, or key messages. Then you may hear them say, publicity doesn’t work, but that is not the case.
Ignoring Professional Help: Sometimes professional help is needed, maybe through the simple form of a consulting and strategy session. For little time and a small investment, you can walk out with a publicity plan to follow. This is worth gold when you decide to DIY.
Inconsistent Branding and Messaging: Authors often struggle to maintain consistent branding and messaging across all channels. This inconsistency can confuse the audience and dilute the author’s brand. For example, quite a number of times I have seen an author use more than one name, or a variation of their name on different channels. Sometimes it’s first and last. Sometimes an initial and last name. Sometimes a married name, sometimes not. Hey, if we’re working together and I have a hard time finding you, this needs to be reigned in. Pick your name. Stick with it.
Underestimating the Importance of a Professional Media Kit: A media kit is essential for providing journalists and reviewers with the necessary information about your book. Authors sometimes overlook this tool or fail to keep it updated and professionally presented. You may book some podcasts, but it takes more than a one-sheet to land top-tier media.
Neglecting Social Media and Online Presence: It’s hard to believe this even needs to be brought up, but I experienced this just recently. In today’s digital age, an active and engaging online presence is crucial. Authors who neglect social media, blogging, or a professional website miss out on opportunities to connect with readers and media.
Avoiding these common pitfalls can help authors create more effective and professional publicity campaigns, ultimately increasing their book’s visibility and success. If you need some help, you know where to find me.
I have more, so be sure and check out Part 2 coming up next week!
To your success!
Joanne
P.S. Not all mistakes are bad.
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