It’s Not About You – It’s About Them
When it comes to any goal in life, and here we are focused on landing media interviews, you have to be able to step outside of yourself and look at the entire picture. I do
Joanne McCall
July 19, 2021
Savvy Blog
Take the “So What” Test
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally
Joanne McCall
July 12, 2021
Interviews You Should Decline
Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different
Joanne McCall
July 5, 2021
Bad Interviews and How to Avoid Being a Part of One
I suppose I should create monthly themes for these posts and follow them to the tee so that you know exactly what we’re going to cover each week. However, it feels more natural and timely
Joanne McCall
June 28, 2021
Zoom Out and Zoom In
Sometimes we all simply need to have a little perspective. When I do media training with authors and business leaders, I share a technique for responding to an initial interview question with either “zoom out”
Joanne McCall
June 21, 2021
How to Land Top-Tier Media
I have to admit, getting significant media attention for my clients is my own personal “crack.” Partly because it’s challenging to land, partly because I love hearing my clients’ excited voices when faced with the
Joanne McCall
June 14, 2021
How to Ask for Favors and Get What You Want
Can’t get it out of my head: I wasn’t planning to write this post, but it kept writing itself in my head. In fact, I was trying to ignore it by searching through my list
Joanne McCall
June 7, 2021
First Impressions for Interviews
Remember when mom used to say, “You never get another chance to make a good first impression.”? Mom was right, and this includes media interviews, too. How to deliver a great interview in any media
Joanne McCall
May 31, 2021
From the Journalist’s Point of View
When it comes to doing interviews with journalists, understanding their point of view and what they need for a good story is important and helpful. When you assist them with what they’re trying to accomplish,
Joanne McCall
May 24, 2021