I am asked lots of questions about book publicity and marketing, which covers a lot of territory. For example, clients often ask me what kind of resource or opt-in gift should they offer during their
I did a media training session for several clients this week who are very interested in doing on-camera interviews on television. On-camera interviews are very visual so you want to do everything you can to
As authors, we are always looking for ways to get our books and our messages out into the world. Networking, pitching a story idea, or simply understanding the changing media landscape, requires research. Finding the
There are a handful of questions I am asked repeatedly by authors and one of them is this: “How do I get featured in big media publications and outlets? I see everyone else doing it.
We hear about AI or Artificial Intelligence in the news daily now. It’s impacting our lives in so many areas, including manufacturing robots, self-driving cars, smart assistants, healthcare management, automated financial investing, virtual travel booking
Sometimes when we get a great idea in our heads, we want to jump all over it and get going! I am that way, but is jumping in head first always the best idea? Before
We all know there are many channels available for talking about your book and your expertise, including your website, blog, social media channels, etc., but your own email list is like liquid gold. An email
In today’s world, it is critical to get added visibility and credibility for you and your book. Today I am featuring some powerful ways to do exactly that. Power Plays Media Pitches: Craft compelling and
It is a fact that when you write a book, you have two different jobs with two very different skill sets. The first is the actual writing of the book, which includes having a great