Holiday Greetings
Happy Happy, Merry Merry! However you celebrate this time of year, I wish you peace, love, and joy. May our world feel more of this now and throughout the coming new year. And for those
Joanne McCall
December 26, 2022
Savvy Blog
Some Last-Minute Book Promotion Tips for Authors
I think I say this every year, but how did it get to be the holiday season again already? The Winter Solstice is coming up on Wednesday, December 21st, and Hanukkah begins at sundown tonight!
Joanne McCall
December 19, 2022
How Authors Can Develop a Contributor Mindset
The publishing industry has changed a lot in recent years. With the advent of social media, anyone can be an author. You don’t need a traditional publisher to validate you or your work. However, there
Joanne McCall
December 12, 2022
Authors: How to Never Run Out of Content Ideas Again
As an author, you know that the key to a successful writing career is to produce a steady stream of new and original content. Even after your book has been published, you still have to
Joanne McCall
December 5, 2022
Tips for Landing TV Interviews
Last week, I introduced the need to take advantage the upcoming holidays. Ready or not, if you want to promote your book over the holiday season, it’s time to get on it. TV interviews are
Joanne McCall
November 28, 2022
How Black Friday, Small Biz Saturday, & Cyber Monday Works for Authors
Happy Thanksgiving! This week is a busy one for most of us. Families will be gathering soon and there is all the planning that goes into that, not to mention the book promotion planning we’re
Joanne McCall
November 21, 2022
Publicizing and Marketing Your Book Over the Holidays
The best time to begin planning your marketing and publicity push for the holidays is in July. The second best time is right now, so let’s take a look at how we can produce some
Joanne McCall
November 14, 2022
Standard Time is Back: How Authors Can Make the Most It
In the Northern hemisphere, the days are getting shorter, the temperature is dropping, and in the US, we’ve turned our clocks back an hour to Standard Time. For many of us, this can be a
Joanne McCall
November 7, 2022
How to Handle Time Zone Changes for Media Interviews
If you’re an author or writer, and we’ve been connected for a while, chances are good you’ve been asked to do a media interview at some point, and perhaps many of them. Whether it’s for
Joanne McCall
October 31, 2022