One of the most powerful persuasion techniques in language is that of the story. Media interviews are no different. You initially capture the media person’s attention with a story, and then deliver an interview to
Over the years working with authors and business owners, I have created a long list of interview tips, including dos and don’ts when talking with the media. If you’ve been reading this blog for a
This blog is for authors looking to get more visibility and coverage for their books. We often cover the important things to say or do when pitching an interview idea to a media person, or
As you go about landing media coverage for your book, I offer tips to help make the process easier. To that end, I would like to begin with a little story followed by some tips
Last week I shared some of the similarities and differences between radio and podcasts that can make a difference if you are going to be a guest on any shows. If you didn’t see it,
Last week was a busy time presenting and attending the Nonfiction Writers Conference. An interview with Anna Quindlen kicked things off and she was incredibly inspiring. I had the pleasure of presenting on How to
When I was a kid, my mom and I used to gather flowers, put them in baskets, and deliver them to the neighbors for May Day. It was a secret ritual because you would sneak
My mission with Savvy Sunday News and McCall Media Group is to help you get media coverage for your book so that it builds awareness and visibility, enhances your credibility, makes you feel proud, and
However you celebrate, here’s wishing you a Happy Easter, Happy Passover, Happy Spring, or Happy (whatever) to anyone I may have missed. I hope you are having a lovely weekend. Today we are continuing our