Publicity Hacks for Media
Last week I shared several ways to NOT get your pitch automatically deleted from a media person’s inbox. If you missed it, you’ll find it here. Because of that post, I spoke to some of
Joanne McCall
December 13, 2021
Savvy Blog
A Little Help for Your Book Marketing & Publicity
We all need a little help sometimes. This week I was approached by a wonderful coach and author who is having trouble attracting new people to her brand through her book. I don’t want to
Joanne McCall
December 6, 2021
The Holidays Have Arrived: Author Interview
It’s Thanksgiving weekend and the 2022 Holiday Season is officially underway. Because this is a time of giving and sharing more light in the world, I thought today’s focus would be a little different. Today
Joanne McCall
November 29, 2021
News for Authors and Writers to be Thankful About
Happy Thanksgiving! Here in the United States we celebrate the Thanksgiving holiday this week, but no matter where you are in the world, it’s good to be thankful for each and every day. And no
Joanne McCall
November 22, 2021
What is a Media Darling?
Things are getting very exciting around here as my book, Media Darling: Shine Through Every Interview, is now with the editor. I thought it would be fun this week to share a little from my book
Joanne McCall
November 8, 2021
Author Prep for Promoting Books & The Month of November
“An hour of planning can save you ten hours of doing.” –Dale Carnegie Dale is on the right track, but I would tweak it to say, “An hour of planning can save you an endless amount of
Joanne McCall
November 1, 2021
Is Email Irrelevant?
For a few years now I’ve been commenting from time-to-time that I think email is going to dwindle in importance. Not entirely. There will be some cases where email still makes sense and it will
Joanne McCall
October 25, 2021
Book Marketing Ideas
The weather has certainly changed where I live and perhaps where you are too. Fall is in the air with a chilly crispness and brightly colored leaves that prompt more tea drinking and pumpkin spice
Joanne McCall
October 18, 2021
How To Inspire Yourself and Others While Promoting Your Book
While some authors have absolutely no problem shouting from the rooftops about themselves and their books — sometimes to an extreme — it is far more common for authors to actively resist falling into that
Joanne McCall
October 11, 2021