What Do Producers Do?
When it comes to media, many think only of the talent or hosts of shows, but there are so many more people behind the scenes when it comes to getting a program on the air or
Joanne McCall
August 30, 2021
Savvy Blog
What’s Your Story?
Back in the day when I first launched McCall Media Group, I had a lot of intimidating situations to deal with and learn from in order to not only build my business, but to become
Joanne McCall
August 23, 2021
Digital Tips for Authors
Often when I go on social media to see what people are up to, someone is posting something about how much and how quickly our world is changing. For example, a meme that asks, “Who
Joanne McCall
August 16, 2021
Social Media Update, August 2021
“You should be on every single social media platform out there,” insists one very well-known social media “expert.” Whenever I hear this, I feel my eyes doing an eye roll. The problem with a lot
Joanne McCall
August 9, 2021
How to Prepare for the Success You Want
Authors always want to book more media, grow their audiences and expand their reach. They want more fans and a bigger tribe, yet as we discussed last week, they don’t always embrace the other side
Joanne McCall
August 2, 2021
Embrace This Strategy for Greater Success
The work I do in the world focuses on authors and their book publicity and marketing. Every single business day (and sometimes on the weekends), I spend my time and energy on generating media interest
Joanne McCall
July 26, 2021
It’s Not About You – It’s About Them
When it comes to any goal in life, and here we are focused on landing media interviews, you have to be able to step outside of yourself and look at the entire picture. I do
Joanne McCall
July 19, 2021
Take the “So What” Test
Years ago I created my own media pitch template which, other than a few tweaks here and there, has proven to work time and time again. It has five different parts to it, each one equally
Joanne McCall
July 12, 2021
Interviews You Should Decline
Last week we discussed bad interviews and how you can avoid being a part of one. If you missed it, you can read about it here. This week, our topic is a little bit different
Joanne McCall
July 5, 2021