Negative feedback isn’t the end—it might just be your creative breakthrough. I know this seems counterintuitive, but stay with me. Last week, I shared with you the experience of Lisa and how she was unable
A couple of years ago, a client of mine—we’ll call her Lisa—was thrilled when her book started receiving reviews. Most of them were glowing. Readers praised her insights, loved her writing, and shared how much
A client of mine wanted The Wall Street Journal—badly. It was the dream media hit, the one he believed would change everything. So when his book was about to launch, I approached the perfect journalist.
When Brian Tracy was one of my clients, I was constantly approached by people looking for favors. It’s natural when you’re connected to someone well-known — people want introductions, endorsements, or even just a foot
The real power of your message? It’s not in one story—it’s in the many ways you can tell it. One of the biggest mistakes I see authors and experts make is believing they have just
My biggest mistake happened two decades ago, and I have never forgotten it. I watched in disbelief as my client, a seasoned CEO, unraveled on national television, his meltdown playing out before my eyes like
Writing can feel like a solo expedition—just you, your ideas, and an ever-growing pile of coffee cups. Hours spent crafting stories, refining ideas, or perfecting a book proposal often happen in quiet spaces, away from
There is an old line from those in the book publicity business that we hear the word “no” more than a telemarketer and a 2-year-old put together. And let’s be honest, those two are experts
Meet Emily (not her real name), an author with a passion for wellness and personal growth. Her book was filled with transformative insights, and had the potential to change lives. But when we secured interviews