We’ve covered online book launches in-depth here—exploring affiliate partnerships, virtual communities, and more. But today, let’s talk about “On the Ground Book Launches” and why they remain significant, even in our digital age. Not too
Photo: Summer winding down by Joanne McCall If you’ve ever dabbled in book publicity or are gearing up for your next big launch, you’ve likely asked yourself this question. It’s the one that keeps authors
As someone who has spent years as a seasoned book publicist and media trainer, I’ve had the privilege of working in various areas of the media landscape. From book publicity to publishing to podcasting, these
Today’s focus isn’t on a long list of interview mistakes (although it could be because there are many), but rather on one crucial point that can make a huge difference in how you’re perceived. It’s
Last week we focused on 5 Key Mistakes Authors Make in DIY Book Publicity and guess what? There are more. You can read about those first 5 here if you haven’t seen them yet. If
Recently we discussed when to hire a publicist and when you should DIY. This question comes up frequently and it depends on your particular situation. If you missed it, you can read about it here.
Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with
I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about
Navigating the media landscape with finesse and confidence is an art form that can propel you, your book, and your brand to new heights. Helping authors to prepare for media interviews is something I am