Photo by: Joanne McCall Much to my amazement, the month of August is almost upon us. I would say something trivial like, “Time flies,” but we all know that!! The good news is that with
I recently appeared on a podcast where the host made a surprising comment. He suggested that with all the technology available today, authors don’t really need publicists anymore and wondered if I was worried about
Navigating the media landscape with finesse and confidence is an art form that can propel you, your book, and your brand to new heights. Helping authors to prepare for media interviews is something I am
Last week, I shared with you why some authors are not getting the media coverage they want. If you missed it, you can read about it here. As you know, gaining attention for your book
In today’s over-saturated media landscape, many authors find themselves struggling to gain the attention they desire. This lack of media visibility can be attributed to several factors, including the sheer volume of content competing for
As a publicist and media trainer, my work involves helping authors develop their overall messages, hone their skills to become fantastic at influencing others, and then pitch and land media outlets for interviews. In fact,
When it comes to doing media interviews, the list of things to do and NOT to do is long. However, there are three that are at the top of the list. As you set up
Photo: Mike Glauser. Pedaling to End Poverty Sometimes an author has to think outside the box when it comes to marketing and publicity. In a noisy, crowded world, what is something you can do to not
In the world of book publicity, it comes as no secret that much has changed in recent years. But there is good news too. While it sounds counterintuitive, when we think of all the changes,