Book Marketing and Publicity During the Month of May

Happy May Day! Well, almost. It’s officially April 29th when this posts, but May is almost here.The first day of May has been observed as a holiday since ancient times. Spring festivals, maypoles and maying are still common around the world. As we look to Chase’s Calendar of Events, here is what May also represents:…

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Looking Good on Camera When You’re an Author with a Book

I’ve heard it said that every one of us is within a couple of feet of a camera — sometimes multiple cameras. Stop for a moment and take inventory. Where is your phone? Where is your laptop, your iPad, your desktop? How many cameras are within arm’s reach? If you’re like most of us, cameras…

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Authors: Beware of Scammers

At least once a week I learn of some new scam aimed directly at authors and it just hurts my heart. Never has it been so challenging to know who you can trust when it comes to marketing and publicizing your book. I feel for you. I, too, am challenged by this frequently because sometimes…

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