Book Marketing and Publicity for the Month of September

Are we really barreling toward September, already? Where did the summer go?!   It happens every year. Summer flies by and we’re suddenly facing another fall. For me, personally, I love basking in the summer sunshine by playing in the garden and swimming in a cool pool of water, but I also enjoy the change…

Continue Reading →

Some Hard Pills to swallow in Book Publicity & Marketing

Clients want to know the numbers media outlets draw. Fabulous; Me too! Part of my job is to keep up with that since numbers are always changing, but what isn’t always said is the reason why the client wants to know. Occasionally, it’s because they want to judge if that outlet is worthy of them,…

Continue Reading →

Staying Relevant with Book Publicity and Marketing

During a recent flight, I was catching up on reading social media posts when a response to a question caught my eye. I don’t remember the exact question now, but I do remember the answer because it was wrong.   Mind you, it was exactly the right advice…4 years ago.   And if I give…

Continue Reading →

When it Come to Book Publicity and Marketing, You Must Trust the Process

Trust.   You have to trust the process.   If you are an author promoting a book, then you must embrace trust as you lay the groundwork for your publicity and marketing campaigns. You must have trust in yourself, trust in the process, and trust in the person helping you to spread your message. You…

Continue Reading →

Book Marketing and Publicity for the Month of July

Happy July! Summer officially began with the Summer Solstice on June 21, and it’s now almost the Fourth of July. What comes to mind when one thinks of July?  Let’s see…BBQ’s, mosquitoes (and how to get rid of them), sun screen, boating on the lake, river or ocean, and summer vacations! Here are some other…

Continue Reading →

Book Marketing and Publicity Countdown Checklist Part 3

As I’ve said many times before, marketing and publicizing a book can be daunting because of all the choices you have on how to best go about it. Plus, there is conflicting advice out there, so how do you know what you’re reading is good advice for you? Good question. I can’t tell you how…

Continue Reading →

Book Marketing and Publicity for the Month of June

Happy June! When one thinks of June, how can you not think of weddings? And, school is out for the summer! June is also the month that includes Father’s Day. Can you tie your book into any of these calendar days? As we look to Chase’s Calendar of Events, here are some other celebrations happening…

Continue Reading →

Book Marketing and Publicity Countdown Checklist Part 2

Last week we discussed part 1 of the Book Marketing and Publicity Countdown Checklist. If you missed it, you can read about it here. Today, looking at part two. When it comes to marketing and publicizing your book, having a list can really help. This week, we’re taking the next step. Four months before publication:…

Continue Reading →

Page 3 of 8