Don’t Play Hard to Get with Book Marketing & Publicity

I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here.   As always, contact information not only important, it is essential. If you want to do media interviews, make it easy for journalists, reviewers, editors, producers,…

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33 Powerful Tips to Max Your Radio & Podcast Interviews

As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the author have to know how to deliver during that interview…

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What is a Book Launch?

Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work in just about any scenario, so let’s focus on those:…

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