Success Tips for Authors in your Home Office

Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in an office and from a home office. Today, I thought…

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Book Trailers for Marketing and Publicity

Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another way to reach your market. It attracts those who like…

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Set Directions, Not Goals for Your Book Publicity & Marketing

A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the whole process of setting goals. Some of the more negative…

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