Book Trailers for Marketing and Publicity

Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another way to reach your market. It attracts those who like…

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Set Directions, Not Goals for Your Book Publicity & Marketing

A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the whole process of setting goals. Some of the more negative…

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Don’t Play Hard to Get with Book Marketing & Publicity

I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here.   As always, contact information not only important, it is essential. If you want to do media interviews, make it easy for journalists, reviewers, editors, producers,…

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