Celebrating the Holidays
In celebration of the holidays, a simple wish from me to you, your family and friends.
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Book Marketing
December: Can You only Market and Publicize Your Book with a Tie-in into the Holidays?
Most think when it comes to promoting your book during the month of December that it’s all about the holidays. While it’s true that the holidays are the focus of December, there is more going on than just that. Did you know…. …December is National
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How to Create a Book Publicity and Marketing Campaign Without Going Crazy
Creating a publicity and marketing campaign can seem completely overwhelming if you don’t have some kind of process in place to keep you moving in the right direction. I thought I would take a moment and share some of my strategies for creating those campaigns
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How to Sell Tons of Books Over the Holidays
Thanks to Denise Wakeman for reminding me about National Small Business Saturday. I’ve added it to the list below! (Note: As a consumer, I don’t like to get into the holidays until the day after Thanksgiving. I just don’t think we spend enough time celebrating
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Publicity for your Book, Business, and its Message when there is Breaking News
When it comes to publicity, timing is everything. This has been quite an amazing week having just survived a challenging (and sometimes nasty) election season, topped off with some unexpected results. No matter which side of the aisle you’re on, there were some big surprises.
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Email or phone? Tips for Getting More Media Coverage and Publicity
The world of marketing and publicity used to be driven by the phone call. For many this now seems to be an antiquated approach and very “old school”. It’s true that email is effective and there are many who prefer it to any other channels
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Part 2: How Not to be Guilty of this Deadly Sin
In my last blog post we talked about how to come across as the expert you are by using sound bites, particularly when being interviewed in the media. Remember, sound bites are a short cut to get to the point. They are your key messages
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Publicity Cheat Sheet. Hone the Message
I have created something call a Publicity Cheat Sheet, which is exactly as it sounds. It’s a short cut as to what you need to do to get the attention and coverage for business, book or service. There are three parts to publicity: Landing it.
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Positioning Yourself as an Expert and Owning It
In my career I have the pleasure of working with some of the best in the business…the best authors, speakers, entrepreneurs, experts. And do you know what? Sometimes even the best succumb to their self doubts. It doesn’t happen often, but when it does, they
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Should I Find a Publisher, or Should I Self Publish?
So many people have this question now, and for good reason. Never in the history of humankind has publishing been so easy, but the question is, what is right for you? Self publishing is for you if you: write a great book have an engaged
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