When it comes to Book Publicity and Marketing, Know the Difference There is a huge difference between being perceived as adventurous and daring—a good thing, and looking desperate—not a good thing. If you’ve been with me for a while then you may have heard me […]
Daring… or Desperate? Read More »
Someone once said, “Timing is everything,” and I couldn’t agree more. Whether you are doing your own publicity and marketing, or working with your publicist on doing so, timing is critical, and that means you must be organized. I heard that groan. Not everyone loves
Timing: In Book Marketing & Publicity, Knowing What to do When is Critical Read More »
Gone are the days of thinking it is unusual to work from a home office. Many authors, publicists, marketers, designers, website developers, etc., work from home and very successfully too. I’ve done both and I’m well aware of the pros and cons of working in
Success Tips for Authors in your Home Office Read More »
Whether you write fiction or nonfiction books, a well-done book trailer can be highly beneficial to you. Why? It’s a visual and auditory medium for getting your message across about your book. Reading blurbs and summaries are essential, of course, but adding trailers is another
Book Trailers for Marketing and Publicity Read More »
A couple of weeks ago I wrote a piece on why I hate goals. You can read it here. Then, I wrote a piece in response to all the feedback I was getting, and that one is here. It got me to thinking about the
Set Directions, Not Goals for Your Book Publicity & Marketing Read More »
I’ve written about what to put in your media newsroom on your website before, so I won’t go into all those details now, although you can read more here. As always, contact information not only important, it is essential. If you want to do
Don’t Play Hard to Get with Book Marketing & Publicity Read More »
As a leading book publicist for almost 23 years, I have booked interviews for my clients on literally thousands of radio and podcasts. One thing that was true then, and is true to this day: radio and podcasts sell books. Of course, you as the
33 Powerful Tips to Max Your Radio & Podcast Interviews Read More »
Good question. I have heard so many variations of the answer to this question that it’s mind boggling. Depending on the way you publish your book, that is going to determine some of how you launch. However, there are a few good practices that work
What is a Book Launch? Read More »
A Moment of Thanks… Here in the United States was Thanksgiving week. It’s a time when the harvest is in and it’s time to celebrate. It’s time to be thankful for all the good things we have in our lives, and while many tend to
Influencer Marketing for Book and Authors: Offer Suggestions Read More »
As a refresher, I recently wrote a blog post called 5 Tips to Help You Get Better Results with Influencer Marketing, which summaries pretty well how to get the results you want. You can read it here if you haven’t seen it yet. We recently
Influencer Marketing & Publicity for Books and Authors: Start with One Platform Read More »
Let me provide the specialized training and the confidence you need to help you land the big players: Top tier national media.