Book Marketing

How Authors Can Get Media Coverage… OR How to Get Noticed When No One Knows Who the Hell You Are!

yellow happy face is a sea of blue faces

Last week I shared a post on how authors can pitch media like a pro. If you haven’t read it yet, you might want to check it out. The critical message today is this: There are action items to be done long before you ever start …

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Book Marketing and Publicity is Demanding and Energizing…Like Working Out and Fitness

joanne working out

It’s amazing how much writing, marketing and publicizing a book can be compared to working out. When we first have the fabulous book idea, or we finally decide to drop that that extra 15 pounds, it creates desire, momentum and enthusiasm that fuels action. We …

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Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm.

Um, not necessarily so, and certainly not in this day and age. I could give you several examples where this has not been the case, and the author really suffered because of it. So it’s time to bust a very common book publicity myth…one that …

Myth: A Top Manhattan PR Firm Will Get You More Publicity Than a Small Boutique Firm. Read More »

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