When it comes to publishing a book, strategies abound in terms of promoting it. I thought it might be helpful to focus on one today called the Cover Reveal, which is a popular book strategy when in the pre-launch stage of publication. The idea behind
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In a recent post, we covered how authors can put together great book signings and events at local bookstores and other venues in order to sell more books. If you missed it, you can read about it here. In the aftermath of a pandemic, one
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Hosting a book signing or event can be a great way to promote your book and connect with your readers. While we are all better at online events and Zoom launches now, there is still something about person-to-person, in-the-room interactions that just can not be
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As a publicist, one of my favorite ways to create a hook for a story is to explode a myth. Exploding a myth is when there is scientific research that says some coveted belief we have is actually not true. Here are four examples: Myth:
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Is it “Go Time” yet? It’s a great question. Whatever is in front of you right now, whether it is to finish your book, find a VA, start planning your speaking calendar, start mapping out your publicity and marketing campaigns, or start booking podcasts and
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As I write this, it is my birthday! One thing about having a February birthday in addition to Groundhog Day, Valentine’s Day, and President’s Day, is that I always know it’s time to do the deep spring pruning, particularly for my roses. The calendar reminds
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Media Darling: Shine Through Every Interview is finished! Yippee! If you’re an author, you know how great it feels to finally get your book published. It is quite the process, and I have an updated appreciation for all the work (and emotions) authors experience to
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Last week we spent time on how to write a great book review. If you missed it, you can read about it here. Today we’re going to talk about something we’d rather not have, and that’s fake book reviews. Here’s why… If you’re an author,
Why Fake Reviews Can Hurt and How To Spot Them Read More »
As authors, we want others to review our books, but getting people to do that can be challenging. You can ask and often people will enthusiastically say “yes!” but after reminding them once or twice, it starts to get awkward. How many times can you
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I think I’m the only person I know who is not into setting goals. I hate the whole process of s.m.a.r.t. (specific, measurable, achievable, relevant, time-bound) goals because I find it just doesn’t work. In fact, it piles on added pressure that doesn’t need to
Why I Hate Goals: Book Marketing and Publicity Through Inspired Action Read More »